Free resource · 30-day guide
Your first potential clients on LinkedIn in 30 days.
Step by step, day by day, from a quiet profile to conversations with the people who decide. No ads, no spam.
You are short on clients, not information. So this guide is not theory: it is what I would do if I had to start from zero on LinkedIn tomorrow, with one hour a day.
00Before you start
I spent ten years as an engineer at Cisco, Oracle and Juniper before founding NeuroGrowth. Since then I have sent more than 1 million messages on LinkedIn and had more than 2,500 conversations with CEOs in the US and Latin America. What follows is what I learned, in an order you can run on your own.
What you will have on day 30: a profile that says in five seconds what you do and for whom, a list of decision-makers who match your ideal client, messages that open a conversation instead of pitching a stranger, and your first conversations turned into meetings.
What it will cost you: 1 hour a day, Monday to Friday. No ad spend, no LinkedIn expertise needed.
01Week 1 · Your foundation
Nobody replies to a profile that does not say what it does. This week you contact no one: you build what every person will see before accepting you.
Day 1
Your offer in one sentence
If you cannot say it in one sentence, your client will not get it either. Read it out loud until it sounds like you talking, not like a brochure.
- Fill in: "I help [role] at [type of company] get [result] without [what hurts them most]."
- Swap every adjective for a fact or a concrete detail.
- Ask yourself: could a competitor say the same sentence? If yes, rewrite it.
Day 2
Your ideal client: a rifle, not a net
Facebook casts a net and drags in whoever falls in. LinkedIn lets you aim: exact role, exact company, exact country. Today you decide who you aim at.
- The role of the person who signs (not the one who recommends): general manager, owner, sales director.
- Type and size of company: industry, headcount, whether it already bills.
- The country or city where you can sell and deliver.
- A sign they need it now: hiring, opening a new office, posting about a problem.
Day 3
Photo and banner
Your profile is going to work like a landing page. The first things people see are your face and your banner.
- Face the camera, good light, plain background, your whole face visible.
- A banner with your day-1 sentence in large type. No landscapes, no stray logos.
Day 4
Your headline
Your headline shows up on every comment, invitation and search. Do not put your job title: put what you achieve and for whom.
- Structure: [result] for [who] | [how you do it] | [one proof point].
- Example: "I help engineering firms win contracts with builders | No blind bidding".
- No filler words: passionate, leader, expert.
Day 5
Your About section
Write it for your client, not for a recruiter. Four short blocks.
- The problem your client lives with today, in their words.
- What you do differently, in plain words.
- One proof point: a case, a real number, or the years you have been solving this.
- A clear invitation: "If this sounds familiar, send me a message."
Day 6
Featured and experience
Your experience is a sales letter, not a résumé.
- In Featured: a client case, a short video of you explaining what you do, or your best post.
- In your current role: results you get for clients, not tasks you do.
Day 7
The five-second test
Send your profile to someone who does not know you well and ask them what you do and for whom.
- If they cannot say it in five seconds, go back to your headline.
- If they say it in different words, use their words: that is how your client talks.
Shortcut
We do this whole week for you in the first 5 days: your offer, your message and a profile rewritten to sell. If you would rather skip it, message me on Instagram.
Message me on Instagram →02Week 2 · Your list
Most people fail here: they write to anyone who accepts. You will write only to people who can sign a contract.
Day 8
Find your decision-maker
Use LinkedIn search with the People filters: title, location, current company. If you sell to large companies, type the company name, open People and filter by title. Sales Navigator gives you more filters and usually has a free trial.
- Save the search that best matches your day-2 ideal client.
- Check the first profiles: are they really the person who signs? Adjust the title if not.
Days 9 and 10
Build your list of 100 decision-makers
A hundred well-chosen people beat a thousand random ones. Prioritise people who are active.
- Priority A: posted or commented in the last month.
- Priority A: you share connections.
- Priority B: fits everything, but is inactive.
- Drop: assistants, interns, titles without buying power.
Day 11
Your tracking sheet
What you do not measure does not improve. A simple spreadsheet is enough.
- Columns: name, title, company, priority, invitation date, accepted, replied, meeting, note.
- Load your list. One contact per row.
Days 12 to 14
Warm up before you write, and prepare your messages
This is how we do it: a like, a comment on their post, a connection and a question about their business. By the time your invitation lands, you are not a stranger.
- Follow your Priority A list and leave a useful comment on 5 of their posts every day.
- Have three invitations and your second message ready (below), adapted to your industry.
- Personalise at least one real line per person. Never send a template as is.
Shortcut
With the system, your list is built for you and 80 to 100 decision-makers are contacted every day.
Message me on Instagram →03Week 3 · Outreach
Now you write. Every day, the same one-hour routine. Consistency beats volume.
First 15 minutes: comment on 5 posts from your list.
Next 20 minutes: send 20 personalised invitations.
Next 20 minutes: reply to everyone who accepted, with a question about their business.
Last 5 minutes: update your tracking sheet.
Why 20 invitations? LinkedIn caps how many invitations you can send per week. Twenty per working day keeps most accounts in a safe range, and gives you time to personalise each one.
Three invitations that open a conversation
When they accept: the second message
Notice it sells nothing. It asks about their business. The answer tells you whether they have the problem you solve. If there is no reply in 5 days, one short follow-up with something useful: a data point, an article, an idea for their case. Then move on.
The three mistakes that sink you
Shortcut
This one-hour routine is the part most people drop. With the system, Kai, the AI assistant, drafts every reply in your voice and you just approve. If you would rather have that, message me on Instagram.
Message me on Instagram →04Week 4 · From conversation to meeting
Keep the week-3 routine going. Now add the part that matters most: turning replies into meetings.
Days 22 to 26
Listen before you propose
When someone replies, your job is to understand, not to present. Two or three questions, one per message.
- "And how are you solving it today?"
- "What happens the month nobody refers you?"
- When they describe a problem you solve, then and only then, suggest talking it through.
Get the yes before you send the calendar. A link without a yes gets ignored. A link after a yes gets booked.
Days 27 to 29
In the meeting
Do not present your service in the first minutes. Do three things, in this order.
- Understand their situation: what they sell, to whom, how they get clients today.
- Ask what staying the same for six more months costs them.
- If you can help, say so and propose the next step. If you cannot, say that too.
Day 30
Measure and adjust
Open your tracking sheet. The numbers tell you exactly where the problem is.
- Few accept: review your profile and your invitation.
- They accept but do not reply: review your second message. You are probably selling.
- They reply but no meetings: you are proposing too early, or writing to people who do not decide.
05If you would rather this ran without you
Everything in this guide is what the LinkedIn Flywheel does for you, every day: 80 to 100 contacts a day with people who decide, messages in your voice, and Kai, the AI assistant, drafting every reply. It is the same system I use to land my own clients in the US, from Costa Rica, backed by more than 2,500 conversations with CEOs.
What happened to them
Marco Tonti
From 1 or 2 meetings a month to 30 a month with CEOs in the US.
Watch the video testimonial →Founder, True Positives · CybersecurityBrian Pavicic
40 meetings with enterprise CEOs in 60 days.
Watch the video testimonial →Founder, MediaBuyer.AI · CoachingSebastián Gómez
20 premium meetings in 30 days, with a $3,000 offer.
Watch the video testimonial →Co-founder, Liber Financultura · FinanceGustavo Sáenz
15 years in finance and zero on LinkedIn. 5 to 1 return in 6 months.
Watch the video testimonial →Wealth strategist · BankingKatherine Arguedas
2 new clients in the first month.
Watch the video testimonial →Leadership coach · LATAMNatalia Carvajal
First $2,200 client in her first campaign, without leaving her job.
Watch the video testimonial →PS the next step
Shall we look at it for your business? Message me on Instagram with what you sell and to whom, or book a call directly. In that conversation I will tell you whether your decision-makers are on LinkedIn and where I would start in your case.
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